No. 01Hype It On · Website · AI agents · Ad creatives · India & abroad
An agency whose sales engine I wrote.
Every agency tells a business owner their website is bad. Hype It On had to prove it, in rupees, before asking for a meeting.
Homepage — the audit sample shows seven issues before the visitor types a word.hypeiton.com ↗ The problem
Owners have heard “your site needs work” from every agency that called. Nobody had shown them what it was costing, so nobody was believed.
What I built
An audit-led site: a sample report up front, a problem picker that turns into a free-audit request, and case charts that show enquiries before and after — and where they actually arrive.
Under the hood
An audit agent that crawls a site, scores it and writes the report — and refuses to write one when it can’t confirm the site is reachable. A lead agent that finds and ranks prospects. Python, FastAPI, Playwright and Gemini.
The engine — sourced, audited and scored overnight; a person approves every contact.
32businesses served, across 5 countries
6.4s → 1.8smobile load on the same site
The free audit — the loss, estimated in rupees.
How it sells
The ad earns the click. The audit shows the loss. The meeting starts with the fix, not the pitch.
Ads written per industry, each pointing at one free 48-hour check. Fixed price, in writing, and every login belongs to the client from day one.
No. 02Eorb Solutions · Paid media · WhatsApp AI agent · B2B SaaS
Every paid lead, answered in seconds.
Paid campaigns were bringing in more WhatsApp enquiries than the team could qualify by hand.
400 dots — one per qualified lead in a month.
Paid
Google, Meta and LinkedIn campaigns for B2B SaaS lead generation.
The agent
Greets every lead on WhatsApp, asks the discovery questions one at a time and scores the answers on budget, timeline and authority.
The handover
Qualified leads reach sales with the full transcript; anything unsure goes to a person. OpenAI, n8n and WhatsApp.
400+qualified leads a month
2 wksfrom brief to production
Secondsto answer every paid lead
No. 03Golden Threadzs · Shopify store · Meta Ads · Retention · India, Australia, NZ
One store, two continents.
A Kashmiri ethnic-wear label with beautiful product, no online presence, and buyers split between India and the diaspora in Australia and New Zealand.
The problem
Diaspora buyers need their own currency, familiar payments and confidence that a cross-border order will arrive. Without that, they browse and leave.
What I built
A Shopify store with 10+ collections and currency by region, and Meta Ads for diaspora audiences — lookalikes and dynamic product ads priced in the viewer’s currency.
Under the hood
Shopify, Meta Ads, GA4 and Klaviyo. A checkout tuned for international buyers: address formats, shipping expectations, trust signals and seven payment methods.
3.2×revenue in 90 days
136+products across 10+ collections
4currencies — INR, AUD, USD, NZD
New arrivals — merchandised by collection.
No. 04V4Veg · Brand identity · Website · Operations system · Rate cards · Print · Film · Bengaluru
A supply chain, run from WhatsApp.
Restaurants order late at night, in shorthand, on WhatsApp. V4Veg had to look as reliable as the service — and turn every one of those messages into a buy list, a delivery and an invoice without anyone retyping it.
Homepage — order on WhatsApp by 11 PM, delivered before morning prep.v4veg.com ↗ The problem
Orders arrived as “2kg tamatar, 500g adrak” and were typed out by hand. Short supply was split by gut feel, and billing ate the morning.
What I built
A WhatsApp-first site, rate cards designed and sent every evening, and a back office that closes the day in one click: buy list, a fair split when supply runs short, invoices and P&L.
Under the hood
Google Apps Script, Sheets, Gemini and Twilio. The copilot reads a Hinglish order into line items, and a person checks it before anything goes live.
100+SKUs across three rate cards, priced every evening
2–3 hrsback every morning, per kitchen
0 errorsin a full mandi-to-invoice stress test
The order, as the kitchen sends it — already line items.
Buy list — generated overnight, split by kitchen
How it works — first light at the mandi.
Rate card — standard vegetables
How it runs
The kitchen sends a message. Everything after that is the system’s job.
Prices are drawn from the sheet onto the cards every evening, each change marked against yesterday. The cards go out on WhatsApp, and the orders come back the same way.
Identity
Logo — three concept routes
Content
Flyer — for kitchen visits
Brochure — sized for WhatsApp
Ad — for restaurant owners
Launch film — Weekend Veggie Bag
Hook D — the problem (plays)
One film, four openings — built to test which hook stops the scroll.
NextNo. 05Taskmo — Five years building a marketplace brand→
No. 05Taskmo · Performance marketing · Social · Reporting · 2018 – 2023
Five years building a marketplace brand.
A marketplace has to buy both sides at once: gig workers and the businesses that hire them. Every rupee of acquisition cost mattered, for five years running.
Category average₹65
Taskmo₹12
Cost per lead, drawn to scale.
Paid
Hyper-local Meta Ads aimed separately at gig workers and employers, with weekly creative and audience tests and budget moved to what worked.
Brand
Organic brand building across LinkedIn, Instagram, Facebook and YouTube from launch.
Reporting
Looker Studio dashboards, so leadership saw return on spend every week.
81%lower acquisition cost than the category average
+180%LinkedIn followers in 12 months, organic
5 yrsof both sides of a marketplace
No. 06Magnum Ore Industry · B2B demand generation · Listings · Website · Social
From word of mouth to steady enquiries.
A heavy-equipment manufacturer sold only through word of mouth, with nothing online for buyers to find.
Built
Google Business Profile, IndiaMART, JustDial, LinkedIn and Meta — every channel set up from scratch.
Written for buyers
Listings and content written for how equipment buyers actually search.
Routed
Every enquiry sent straight to the sales team.
152buyer enquiries logged in one month (December 2022)
9product lines drawing enquiries
Maagnum Metalogy — site for the group's recycling venture
Maagnum Metalogy — products, by furnace need
Visiting card — front and back
No. 07Spanworks · Brand identity · Print · Stationery · PEB project management
A PEB firm that looks as solid as its steel.
An execution partner for pre-engineered buildings — project management, erection crews and site supply — pitching to manufacturers and clients who have been let down before.
Brochure — inside spread: why Spanworks, and the four services.
The problem
PEB clients hire on trust. A new firm without an identity looks like one more subcontractor, not the partner who holds the project together.
What I built
A mark drawn from a portal frame — the shape of the buildings they put up — in navy, steel and orange, with a type hierarchy and usage rules.
What it covers
The logo in three colourways and an icon, brand guidelines, a business card, a letterhead and a four-page brochure that sells single-point accountability.
Primary lockup — Where Steel Meets Strategy.
Business card — services side
No. 08Style Story Salons · Hyper-local ads · CRM · Print · Social · Local service
Weekday chairs, filled.
Chairs sat empty on weekdays, and first-time visitors rarely came back.
Found
Hyper-local campaigns drawn around each salon, on paid social and search.
Kept
CRM rebooking flows that turned first visits into repeat clients.
Print & social
Beauty menu — body rituals
A4 flyer — first-visit offer
Repeat-visit coupon — 25%, 20%, 15%
Story — pre-wedding grooming packages
Story — Franchise India channel partner
Story — Daily Glow express package
Story — Navratri festive menu
No. 09Pixxel City · Website · Local SEO · Social · Nagpur
Nagpur’s biggest themed studio, made findable.
15+ themed sets, 500+ clients and 10,000+ sessions — and no digital presence. Couples searching for a pre-wedding shoot in Nagpur found competitors instead.
What I built
A booking-ready website with a page per service: pre-wedding, maternity, family, baby and brand shoots.
Found locally
Google Business Profile optimisation and local content written for Nagpur’s wedding and portrait market.
Linked up
Instagram and Facebook connected to the site, so gallery posts lead back to a booking.
Signature sets — each one a reason to book.
